This is a visual identity for the York Teaching Hospital NHS Foundation Trust. They were changing their name and needed a fresh new look to suit. This project was undertaken in collaboration with Scarborough Design.

Gary and I developed a concept based on pebbles, put to good use here in the annual report we published.

The limited colour pallete and use of white space gives a very clinical feel to the ID.

We developed a 26 page PDF brand guideline document, which includes a ‘pebble image library’. Each pebble image represents a core value upheld by the hospital.

This core value document demonstrates the hospital's ambitions for the next three years.