Cliff Design

Future Energy Surveys

“Cliff Design have been a valuable source of ideas and inspiration throughout our re-branding process. Impressive results have been delivered on time and within budget and I would have no hesitation in recommending their services.”
Ben Wood, Director.

FES are residential and commercial building surveyors. They condensed their name to the acronym (from Future Energy Surveys) to reflect their growing business and new position in the market place. As such, they required a brand new visual identity design.

The old ID centred on a leaf motif which was looking a bit old fashioned and, becasue it was a raster image, sparked trouble when scaling up for signage and banners. So we set about creating a modern, vector version.

sketch of the new fes logo

This early sketch was used as a starting point for the logo design. And below is the finished product. Obviously, the first choice website address was taken, so we advised to add the verb "consult" to the URL as an alternative.

the new fes logo the new fes website