Cliff Design

Graphic Design York

Visual Identities

A visual identity is more than just a logo. It’s your tone of voice. It’s your company image. Get this right and you can elevate your position in the market. A full visual identity package usually comprises:

  • The visual ID design concept and theory
  • A new logo or a tidy up of the existing
  • A design concept document (you can call this 'brand guidelines' if you want)
  • The ID applied to a brand new website
  • All stationery freshened up or re-designed
  • Demo application of the ID to literature (printed items)
  • Email signatures
  • E-news template
  • Your coprorate font supplied
  • And at least one surprise!

That's just the start, to keep your ID fresh and exciting we like to get stuck in, and can apply it to a range of media, including:

  • Exhibition material
  • Interiors
  • Packaging
  • Direct mail
  • Advertising
  • Signage

What if you already have a good ID?

That isn't a problem, we can work with existing guidelines to reproduce any of the above. We have an extensive knowledge of print and print-based communication. We are also friendly with all the best printers in the region too, so you can count on us to get it right first time.

Website Design and Development

We specialise in the design and develpment of functional websites and web systems, with a robust and custom build Content Management System (CMS), working alongside our good freinds at Designition.

Specialist Printing

We also like to get involved in design lead specialist printing such as foil blocking, embossing and the use of unique papers and card.